Juan Poveda, currently serving as the Head of Sales and Project Development LATAM at Viridi RE GmbH, has significantly advanced the landscape of renewable energy projects across Latin America since October 2020. Based in Bogotá, Colombia, Juan's expertise in strategic sales and business development has been pivotal in driving the company’s initiatives, particularly in new energy solutions such as solar energy and demand response programs. Before his tenure at Viridi RE GmbH, Juan was the Regional Key Account Manager at Enel X from September 2018 to October 2020. During this period, he played a crucial role in developing, supporting, and closing new business in B2B energy markets, significantly enhancing customer pipelines for innovative energy solutions. His strategic acumen in managing big customer relationships and regional sales strategies has consistently delivered successful outcomes. Juan's deep technical expertise in Medium Voltage (MV) grid infrastructure is also notable. His role as NETWORK DEVELOPMENT Senior Professional at Enel between September 2017 and September 2018 involved leading significant projects, including the Remote Control Systems Project in the Engineering Area. Here, he was responsible for monitoring, control, and management of project goals, risk assessment, and the implementation of strategic solutions for medium voltage networks. Additionally, his early career includes his impactful contributions as a Network Development Professional at Enel and as an Electrical Project Engineer at Eléctrica Soluciones de Ingeniería LTDA, where he managed various electrical projects from design to execution, covering commercial, industrial, and residential spaces. Juan's leadership skills, technical prowess, and innovative approach have positioned him uniquely to spearhead and expand renewable energy initiatives, reflecting his commitment to enhancing energy markets and trading, as well as flexible energy solutions. His work continues to impact the renewable energy landscape, driving innovation and sustainable energy practices across the region.