Gene Morgan is the Founder and CEO of Zelandez, a company specializing in lithium brine technology services. With a background in the oil and gas industry, particularly with Schlumberger, he brings over a decade of experience in upstream operations, where he worked extensively in Europe, Africa, and Latin America. His technical expertise and passion for the lithium sector led him to establish Zelandez in 2018. Under his leadership, Zelandez has positioned itself as a key player in the lithium brine industry, focusing on innovative solutions that enhance lithium extraction processes. The company operates across various countries, including Argentina, Chile, Bolivia, and the USA, and is known for its cutting-edge technologies that improve the efficiency and effectiveness of lithium production. Morgan emphasizes the importance of bespoke solutions in lithium mining due to the unique chemical compositions of different brines, a challenge he navigates through advanced technologies like borehole magnetic resonance. He advocates for sustainable practices in the lithium supply chain, aiming to support the transition to renewable energy through enhanced lithium production​.