François holds a Master’s in International Business and has accumulated 24 years of experience in marketing, commercial, general, and regional management, primarily focused on South America while working with European international companies. In response to the impact of the pandemic, François identified an exciting opportunity to explore new paths as an entrepreneur, consultant, and professional board member. Throughout his career, he has consistently achieved sales growth both nationally and regionally, excelling in crisis and change management, even in the most challenging internal and external environments. Fluent in four languages—English, Spanish, French, and Portuguese—François excels in building close relationships with his teams while maintaining a global business vision. His purpose is to leverage his experience, energy, leadership, and creativity to guide companies and their human capital in reinventing themselves, always focusing on Corporate Social Responsibility. Driven by challenges, François brings extensive experience in business development and crisis management, complemented by his European profile immersed in Latin cultures and a broad international background. François considers himself communicative, a critical thinker, structured, and an excellent negotiator who values interpersonal relationships. His key hard and soft skills include business development, international project management, strategic vision, leadership, crisis management, cost reduction, implementation of shared services, negotiation, creativity, communication, critical thinking, and a proactive, resolute approach to challenges.